- what is a search engine?
- What is On-Page SEO?
- 11 Rules for How to do on-page optimization For Better Ranking.
- 1. Meta Titles (Title Of Your Article)
- 2. Meta Description
- 3. Permalinks Structures
- 4. Table Of Content
- 5. Proper Headings
- 6. Use LSI Keywords To Create Quality Content
- 7. Optimize Your Content As Per User Intent Match
- 8. Apply Internal Linking Strategy For Better Content Optimization.
- 9. Use Quality and High Authority External Links
- 10. Word Count Of The Article Matters To Rank Your Content
- 11. Don’t Miss Image Optimization
- Benefits of On-Page SEO
- Conclusion/ My Opinion
Want to learn How to do on-page optimization? or how to write optimized article which ranks or what is on-page SEO?
Great.! I will answer all you questions in this article.
as per the latest Google updates, the definition and technique of doing on-page SEO also have been changed.
Your content should be loved by the Search engines as well as end-user also. Going forward we will learn how to convince both by optimizing the content
In this article, I will tell you every step which you should follow to optimize your article.
Before we learn about how to write an optimized article let me ask you one question.
Why we should do on-page SEO and what is the impact of doing on-page SEO on your blog?
Your answer will be to rank our article on Google.
If you don’t know the answer to this question and you are trying to optimize your article then it’s not useful.
Always learn blogging concepts from scratch to have a better understanding.
So let me tell you what is on-page SEO from scratch.
what is a search engine?
A search engine is nothing but a massive collection of data. When we ask any query in any search engine, either Google or Bing, these search engines look it to their database and find the most suitable answer for our question and list them on the 1st page or 2nd page, etc.
Now the tricky part is how the search engine decides which content is best suitable for the query?
Here On-Page SEO comes into the picture.
Now, let’s start.
What is On-Page SEO?
On-Page SEO is all about optimizing our content so that search engine bots can understand the context and intent of the searched keywords.
The primary purpose of on-page optimization is to make it search engine friendly and user friendly.
NOTE: Keep in mind On-page SEO and Off-Page SEO both are different concepts.
Off-page SEO is all about Link building and getting traffic.
Don’t mix On-page SEO with Off-Page SEO. Both are entirely different concepts.
11 Rules for How to do on-page optimization For Better Ranking.
To convince search engine bots, we need to perform some activities as mandatory.
- Meta Titles (Title Of Your Article)
- Meta Description
- Permalinks structures
- Table Of Content
- Proper Headings
- Use LSI Keywords to Create Quality Content
- Optimize Your Content As Per User Intent Match
- Apply Internal Linking Strategy For Better Content Optimization
- Use Quality and High Authority External Links
- Word Count Of The Article Matters To Rank Your Content
- Don’t Miss Image Optimization
1. Meta Titles (Title Of Your Article)
Meta Title plays a vital role in on-page SEO optimization. This is useful for the search engine as well as the user. If your meta title is not attractive then the users will not click on your link even it is on the first page of Google, which will cause low CTR.
Length of Meta Title should be 59 character for
You can use multiple title generators as well as you can refer Ads title on Google page.
Always keep your focus keyword or main keyword in your title and create a relevant title that should match with the content to avoid bounce rate and get a good amount of user engagement.
2. Meta Description
The Meta description is used by the search engine as well as the users. The Meta description is a summary of your article, and almost all the users read before they click on your link in the SERP so it should be clear, relevant, and catchy.
When any user searches for any keywords the search engine bots look for the description in all the cases either its a YouTube search or web search, So its very important to describe your meta description wisely.
Length of Meta Description should be 150-155
3. Permalinks Structures
Your article URL should follow these rules
- Use the main keyword in the permalinks link
- Don’t use any special character apart from the dash (-)
- Urls should be correctly displayed it helps the user to remember also.
Example of best permalinks: https://www.yourdomainname.com/post-title-separated-with-dashes
For WordPress Website, you can control your permalinks structure in your WordPress Dashboard as well as while drafting your article.
4. Table Of Content
Adding a Table of content in your article is providing more flexibility to the readers to jump to the specific portion of your article. Table of content makes your article scannable the user can easily get to know what are the contents are provided in the article.
How to add Table of content Manually in blogger and WordPress
5. Proper Headings
In this paragraph, I will talk about headings, one of the significant ranking factors.
Headings help users to scan the article. The title(Headings) helps search engines to understand the material or content.
We have a total of six headings from H1 to H6. H1 is the biggest one and then H2 and so on.
Earlier H1 tag was mandatory to use to make our content optimized, But as per the last few QnA Sessions by Google webmaster team, you can use as many H1 tags you want to use in your article.
Even if you are not using it, then also it’s not a problem, but the overall intention is your heading should be clear and easy to understand.
You May Also like : A Quick Guide On SEO in Easy Words For Beginners
6. Use LSI Keywords To Create Quality Content
LSI stands for Latent semantic indexing.
Generally, LSI Keywords are Long-tail keywords that are related to the main keyword.
As per the past few updated by Google, it’s very important to us LSI keywords to optimize our article.
So we must user LSI keywords in our article for better on-page SEO optimization.
7. Optimize Your Content As Per User Intent Match
This is One of the most important on-page optimization techniques is writing the article as per user Intent.
You need to figure out who is your target audience because one keyword can be searched by 3 different intents. You need to think about the user point of view of what the user wants and what is the expectation.
According to that, you need to write your content.
8. Apply Internal Linking Strategy For Better Content Optimization.
Interlining is the process to link your own articles to each other. Its an art, you need to do it smartly.
Always link similar content while doing interlinking, so that users can click on the link and go to the other article.
The Benefit of Interlinking is
Low Bounce Rate
9. Use Quality and High Authority External Links
External links are those links that go to a different domain. We should use an external link to provide extra value.
You can provide some tools details as an external link to your readers, or any kind of review or in-depth article.
External links work better if you are lining to some high authority websites like Wikipedia, or authorized organizations websites like WHO.
Note: You can make external links as do follow or no follow it totally depends on your choice. I personally provide do-follow backlinks to the external links because it adds value to my article or readers as well.
10. Word Count Of The Article Matters To Rank Your Content
Word count is not a constraint, but the informative article is always recommended, and as per my experience informative or in-depth content always go beyond 1500 words.
So I recommend you should go for a minimum 1300-1500 word count to maintain a good quality content strategy.
11. Don’t Miss Image Optimization
You can drive more traffic using image search, so you must optimize your images.
- always give the proper name of the image related to the keyword or phrases.
- An alt tag is mandatory to change because the alt tag is the parameter which the search engine looks for the image.
- Use compressed images without losing the quality
- For better and fast ranking must use your own images by using some free tools like CANVA.
Benefits of On-Page SEO
Let me quickly list down some major benefits of on page seo optimizatied article.
- Helps in Fast Ranking
- Better Indexing
- Pass Link Juice (using internal linking)
- Low Bounce rate (due to better interlinking)
- Increase user engagement
Conclusion/ My Opinion
On-page SEO is one of the main pillars of Search Engine Optimization. among three major SEO techniques On-Site, On-page, and off-page SEO. On-page SEO is important for the search engine as well as the user. The fully optimized article helps search engine bots to understand the content. So must use all those eleven rules to write optimized content.
I hope this content was useful for you if you found useful then share this with your friends on social media.
Let me know if you have any suggetion or any point to add in this.